Growth and change is a necessary cornerstone in business. As your company evolves, so should your values grow, thus continuing to represent your company accurately. We see, hear, and talk about the culture in organizations all the time, and it’s no secret that office design can either enhance or dampen your company culture.
Ultimately, your business space is creating a visual focus on what your culture is all about . What messages are you sending? Are you taking advantage of your space, representing “this is what we are about” ? The structure and design aspect of your business has the ability to stimulate and influence others. If you think about it, the culture you’re creating is the soft sell for your organization, of your core values. When you enter what does your space say; what is it telling your employees, customers, potential clients, or investors? Does it invigorate your workforce? These are a couple questions to ask yourself…
The best design for your office is the one that reflects your values
and meets your company’s and your employees’ needs.
Being trendy helps with current familiarity; be it in your color choices or the structural design ideas, but there is no “one size fits all”. Some organizations need all private offices with walls for confidentiality while another may need a completely open floor plan for a community teamwork atmosphere. Whatever design you need, create a “good vibe” atmosphere that states what your core values are, who you are and what you stand for!
Well-chosen furniture and decoration can make your office feel trustworthy, rustic, professional, innovative, or whatever value you want to express.
For an example, a bold design decision can invigorate and engage workers and make a lasting impact on visitors, yet, a bold design element shouldn’t be there just for the sake of being there. It should actively reflect and reinforce your company’s core values.
Your office décor can go a long way toward conveying your company’s culture.
Modern design elements can be
sleek and forward-looking.
While incorporating greenery
can be relaxing and refreshing.
In fields where trust and expertise are particularly important your decorating strategy may include more traditional elements.
A huge aspect to consider in creating an office which reflects your core values
is your employees.
To truly create a strong branding image and create an atmosphere that your values are recognized you need to go beyond a logo, and color scheme. Creating an atmosphere which keeps your team happy, should be one of your company’s main goals. Your employees can breath life into your company. If you don’t give your employees the right environment, they won’t be able to do what you’re paying them to do. It is important to recognize that your employees are one of the most valuable marketing assets available to you, and if you’re not putting them to use as part of an overall marketing strategy, you’re missing out on an incredible opportunity to increase revenue. Equipping and developing the essentials of trust interactions with your employees passes on to the customer experience, which can lead to higher conversions, loyalty, and more word-of-mouth recommendations. Employees who are equipped and understand their value to you and their contributions, generate leaders who are motivated to support your companies core values. You generate active advocates and your bottom line will never look better.